Doodlefish launches custom bedding program
Jane Kitchen -- Kids Today, May 2, 2012
Doodlefish’s custom bedding will retail for $399 for a 3-piece set.
The program includes 200 fabrics and 16 ribbons, and features a fourweek turnaround. Coordinating window treatments, lampshades, and Doodlefish gliders and rockers from Little Castle are also available.
Offering a price point that's attractive to the consumer without changing Doodlefish's quality was key, said Christine Senkiewicz, president of Doodlefish.
"Our quality is not going to change - everybody already knows our quality," said Senkiewicz.
Senkiewicz has moved to a new workroom, but is still producing in the U.S.
"This has been a huge change for us; we've been working with our workroom making efficiencies," said Senkiewicz. "We wanted to have this role in the market."
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