Bugaboo’s new line shows support of HIV/AIDS fight
Beginning Oct. 1, with any Bugaboo purchase, the company will contribute 1% of its total revenues to the Global Fund.
September 13, 2009,
The (BUGABOO)RED Special Collection includes the Cameleon Denim stroller with a red brake handle.
LIVE FROM ABC – Stroller company Bugaboo is joining forces with (RED), an initiative to harness the power of iconic consumer bands to create a sustainable flow of funds to help eliminate HIV/AIDS in Africa. Through the partnership, Bugaboo hopes to empower parents across the globe to participate in the fight against the virus and disease.
Beginning Oct. 1, with any Bugaboo purchase, the company will contribute 1% of its total revenues to the Global Fund, which provides lifesaving anti-retroviral treatments in Africa.
The medication provided by the Global Fund will help reduce the number of mothers who transfer HIV/AIDS to their unborn children as well as helping people living with the disease lead active, productive and hopeful lives. The Global Fund will invest 100% of the money raised through the (BUGABOO)RED partnership is invested in African AIDS programs in Swaziland, Rwanda, Ghana and Lesotho.
Available worldwide at launch, the (BUGABOO)RED Special Collection includes a Bugaboo Cameleon Denim stroller featuring a unique black, matte frame, dark denim fabric and a distinctive red brake handle. Like the standard Bugaboo Cameleon model, this (BUGABOO)RED Cameleon is a multi-terrain, infant-to-toddler stroller featuring an adjustable handlebar and swivel wheel suspension allowing for easy navigation and maximum comfort for parent and child.
The collection also includes a white leather (BUGABOO)RED Bag BB01. The multipurpose modern carryall for adults is practical and stylish. The bag includes a changing mat, numerous compartments and removable food and drink containers.
“We are proud to announce our partnership with (RED) and join forces with other iconic brands to raise money for the Global Fund. Through our partnership with (RED), Bugaboo along with our consumers can play a role in the fight against HIV/AIDS in Africa and help reduce mother to child transmission of the disease. Now when you go with Bugaboo, you can make good things happen,” said Madeleen Klaasen, chief marketing officer of Bugaboo International.
“Bugaboo products are known for their quality and design and we are delighted that they have created an exclusive range as part of the (RED) partnership,” said Susan Smith Ellis, CEO of (RED). “The fact that they are pledging 1% of all revenues across their entire range to the Global Fund means that this partnership goes even further to help combat HIV/AIDS transmission between mothers and children.”
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