New ABC trade show committee to be formed

Jane Kitchen, March 6, 2012

San Antonio, Texas - All Baby and Child and the Juvenile Products Manufacturers Assn. have announced the formation of a trade show committee for the ABC Kids Expo. The purpose of the new committee is to allow regular participants the opportunity for greater involvement in decisions affecting the show.

The committee will meet twice a year and will be advisory in nature. The first meeting will be held during ABC's Spring Educational Conference and Trade Show in Las Vegas, which runs April 25 - 27.

Keith Schneider of PEM America, who is a JPMA board member and member of the Unification Task Group, has agreed to chair the new trade show committee.

The committee will be made up of representatives from across the industry - manufacturers and retailers both large and small, associate participants of the show, and representatives from ABC's specialty pavilions at the trade show, such as Modern Child, Naturally Kids and Maternity Square.

"Introducing a committee that represents a cross section of the various stakeholders is a logical next step to support the show's development," said Jeff Seymour, chairman of ABC. "The trade show committee will serve as an avenue for greater communication between our staff and those that support the show to further improve the experience for all."

Formation of the committee is one of a series of initiatives to be introduced by the JPMA and ABC Unification Task Group, formed in October 2011 when JPMA and ABC announced they were entering into discussions about ways they could work together to achieve broad industry objectives.

"The Task Group outlined some very broad goals at the beginning of the process, including engaging more people in industry discussions, establishing better communication processes, and ensuring the ABC show remains a strong industry touchpoint," said Kelly Mariotti, facilitator of the unification discussions.

Mariotti likened the committee to the trade show committee at the old JPMA show, which gave a voice to a broad range of participants and facilitated brainstorming.

"We want somebody there to represent all the interests of the stakeholders," she said. "...Everyone who's got an interest in the show. This is our show...it's important that it thrives in the future."

Industry members interested in serving on the committee should contact Mariotti at kellyneal@aol.com.

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