Itzy Ritzy hires PR firm, West Coast rep group

Chicago — Itzy Ritzy, maker of upscale and modern gear and accessories for babies and toddlers, has retained a public relations firm and a West Coast rep group to broaden brand exposure this year in the media and to retailers and consumers.

Itzy Ritzy has teamed with GG Benitez & Associates Public Relations, which will direct strategic media relations initiatives and marketing campaigns.

"GG Benitez & Associates has a proven track record for executing highly successful PR campaigns, and their expertise in building brands within the media and celebrity communities is unparalleled," said Kelly Meyer Douglas, CEO of Itzy Ritzy.

The company has also signed on with Joanne & Company, a rep group with a showroom at the L.A. Mart. The multi-line group will cover California, Arizona, Nevada, New Mexico and Hawaii.

"We are looking forward to leveraging the skill and experience of the Joanne and Company sales team to build and further develop Itzy Ritzy's award-winning product line in the western United States," said Naz Akel, vice president of sales for Itzy Ritzy.

Itzy Ritzy was in the Joanne & Company showroom during this month's California Gift Show. Its product line includes car seat covers, shopping cart and high chair covers, wet bags, nursing covers, stroller liners, bibs, and burp and bath cloths.

Kids Today Staff | News & Commentary

Kids Today is a comprehensive package of print and web products designed to help juvenile retailers run their business efficiently and effectively.

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