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ASTRA kicks off holiday campaign

The American Specialty Toy Retailing Assn. has launched a holiday campaign, "Woo Hoo Them!," which was created to generate buzz on social media with parents and other toy consumers this season.

ASTRA plans to promote the campaign through several avenues, including connecting with the social media outlets of ASTRA member retailers, reaching out to bloggers, and placing an ad on Facebook.

ASTRA is also asking consumers to use Twitter to tweet the message "Woohoo them this holiday season with ASTRA's Best Toys for Kids," using the hashtag #woohootoys. Participating consumers will be entered in a drawing for gift certificates to their local specialty toy store.

"ASTRA's purpose is to help our member retailers thrive, and this campaign is a new way that we are supporting outreach to consumers," said Kathleen McHugh, president of ASTRA. "It is a social media campaign, which fits with the way today's moms get information about products and stores, and builds on the messaging store owners used in the ramp up to November's Neighborhood Toy Store Day. It keeps the specialty toy and the shop local message in front of consumers throughout the holiday season."

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