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Upscale Plush trade show adds B2B day

Plush, a baby and toddler trade show with a focus on upscale and eco-friendly products, has added a third day that will focus on business to business transactions for its next event, which is set for June 7-9 at the Hyatt Regency Century Plaza in Los Angeles.

"With the same attention to detail and execution as the consumer show, Plush will now be bringing together the best in every area of the juvenile industry in an expanded B2B and B2C three-day format," said Jina Park, founder of Plush and parental resource website "We wanted to utilize the factors of the ripple effect and introduce retailers to the phenomenon, so that all members of the juvenile industry could be a part of the most dynamic sales, marketing, media, and research focus group and be set up for a future of success, gleaning and learning each and every year for and from each other at Plush."

Registration is now open for the show, which has a modern bent and typically draws retailers, importers, exporters, national chains, mass marketers, Internet-based businesses and interior designers, among others. And with its Los Angeles base, Plush is popular with celebrities and is covered by mainstream and entertainment media. The Honest Company, owned by actress Jessica Alba, sponsored Plush 2012 and previous celebrity hosts include Catt Sadler, Jason Kennedy and John Salley.

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