Delta Children donates cribs to Las Vegas charity

Delta Children donated new cribs to Las Vegas charity Baby's Bounty, Inc., during the ABC Show in October.

The donation was part of Delta's Safe Sleep campaign, an educational initiative backed with a commitment to give away $1,000,000 worth of cribs to families in need.

 Pictured from left to right: Kim Amato (Baby's Bounty), Joseph Shamie (Delta Children), Kelly Mariotti (First Candle), Denise Williams (K.I.D.S.).Pictured from left to right: Kim Amato (Baby's Bounty), Joseph Shamie (Delta Children), Kelly Mariotti (First Candle), Denise Williams (K.I.D.S.).

The cribs were given to families through Baby's Bounty, a human services organization that assists economically disadvantaged individuals.

"This is an ongoing effort and commitment on our part to educate parents nationwide on the importance of safe sleeping conditions for their children," said Joseph Shamie, President of Delta Children. "As a father and grandfather myself, I don't sleep at night unless I know babies are safe in our cribs."

The donation was made possible with the help of K.I.D.S, a non-profit organization that connects companies and children in need.

"We at K.I.D.S. are very proud of our ongoing collaboration with Delta Children's Products to educate parents nationwide about safe sleep environments for infants," said K.I.D.S. President & CEO Denise Williams. "We're thrilled that Delta's latest donation of new cribs will benefit parents in the Las Vegas area served by our local community partner Baby's Bounty."

During a Safe Sleep demonstration, Shamie stressed the importance of a safe crib and offered tips to the families with the help of First Candle, a leading national nonprofit dedicated to infant health and survival.

First Candle CEO Kelly Mariotti noted the importance of the initiative. "The Delta Safe Sleep Campaign is an incredible effort! Delta is making it possible for local families to have new cribs - families that might not otherwise have a safe sleeping place for their babies. Putting a baby to sleep in its own crib, with nothing but a mattress and tight fitting sheet, can reduce the risk of SIDS, the leading cause of death for infants one month to one year of age."

Kids Today Staff | News & Commentary

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