Sleek styling, bold looks take center stage in strollers

Jane Kitchen, November 7, 2013

BabyhomeBabyhome With easy maneuverability, compact folding and a lightweight frame, the Emotion features an attractive design and modern colors. With the use of available car seat adaptors, Emotion can be used from birth to 55 pounds.
I'm not sure there's any category that's changed and evolved so much over the past ten years as strollers. When I first started in this industry, clunky travel systems were about all you could find, with as many cup holders and snack trays as you could fit in, and fashion was, shall we say, lacking.
     Today's strollers, by comparison, are both sleek and functional, packing fashion, attitude and technology into one of the biggest purchases for baby. These days, a stroller says more about you than your car does - and consumers are constantly on the hunt for the latest and greatest.
     And manufacturers are responding - from sleek styling to technological bells and whistles to green manufacturing - whatever it takes to set themselves apart in this increasingly competitive field.
BumblerideBumbleride is launching a new line of eco-conscious strollers this month, which use a blend of recycled plastics and bamboo-derived rayon fabrics.

     Part of the increasing competition comes from European brands entering the market - this year alone, Spanish brand Jané and Dutch designed Mima are crossing over to this side of the pond. The Europeans love their strollers (or pushchairs, as they call them), and as anyone who's been to Kind + Jugend can tell you, there are more brands over there than you could possibly believe.
BritaxBritax The B-Agile Double seats two children side-by-side and features a quick-fold with an automatic chassis lock. Both B-Agile double stroller seats have an infinite recline and can accommodate children from birth up to 50 pounds.
While our styling is catching up with theirs, the color and pattern on European strollers continues to surpass ours - they go for bold, "notice-me" looks.
     Not that we're not getting there; just look at German manufacturer Cybex's new Jeremy Scott Pop Art "Food Fight" stroller, full of fun, funkiness and attitude. Or U.K.-based Mamas & Papas, which is showcasing its special edition Donna Wilson Urbo2, featuring the popular London designer's bright and fun designs.
     In Cologne, Dutch-based Green tom won an Innovation Award for its stroller made from recycled materials that debuted at the show. But back here, we've got something very similar with our own U.S.-based Bumble ride, which is launching a line of eco-conscious strollers at ABC this month. Bumble ride's green redesign features exterior fabric made with 50% recycled PET from plastic bottles, and the interior fabric consists of 50% renewable bamboo charcoal.
     Technology is also moving in, with companies like Orbit Bay integrating the Shade Pad for a tablet, so that mom can stay connected while she strolls - or entertain little ones when stopped.
     Not that we can't still use a cup holder every once in a while.

Mamas & Papas

Mamas & Papas
Mamas & Papas is showcasing its special edition
Donna Wilson Urbo2, which features the popular
London designer's bright and fun designs for stylish

The Orbit Baby Double Helix can be used with nearly
all combinations of rotating Orbit Baby seats; the
swiveling double seat makes it easy to get a child in
and out. The stroller also converts to a single Helix as
needs change.


Cybex recently launched an exclusive print by fashion
designer Jeremy Scott. The Pop Art "Food Fight" print
features cute food characters including popcorn pieces, a
soda bottle and a hot dog.

The Kobi features Mima's patented
‘carrycot inside' system, a reversible
seat, and can convert to a double
stroller. It also features an amplifi ed
XL rear basket.


The Trilogy is equipped with the Inglesina
patented umbrella folding system, making
it easy to open and fold with just one hand.
The stroller is reversible, so that the seat
can be tilted toward the parent or face the

The Elite Tour Buggy stroller
easily converts from a baby
carriage to a full-size stroller
and features a Comforpedic
memory foam reversible seat
for more parent interaction.

Summer Infant

Summer Infant
The new Fuze stroller has a
lightweight aluminum frame,
forward and rear-facing seat,
storage area and a removable
canopy with peek-a-boo

The Alpha Elite stroller in Mix it Up pattern features a
lightweight frame, multi-position recline and a compact
umbrella fold.


The FastAction Fold Duo Click connect stroller is a
double stroller that accepts two Click Connect infant
car seats. Both lightweight and compact, the frame
easily fits through doorways, and the stroller can be
folded in one second.

The Evo is a lightweight and stylish combi-buggy that
can face front or back, and is easily reclined with a single hand to a completely lay-flat position.


New to the U.S. market, Jané's Rider features a patented
folding system that reduces the size by up to 30% of the
unfolded size. Equipped with a reversible stroller seat,
baby can face mom or the world.


The Catalyst stroller is a versatile, modular stroller that
easily converts from a travel system to bassinet stroller
or toddler stroller. With multiple seating configurations,
including a bassinet that lays flat, the stroller can be
used with children up to 50 pounds.


The Echo Twin stroller is a compact double stroller that
combines comfort for the children and functionality for
the parents. An embroidered seat pad, European wheel
styling and colored rear tubes combine to make this
stroller pop.

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