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Cambridge Towel signs sales, distribution agreement with Crown Crafts

Cambridge, Ontario-based Cambridge Towel has signed an agreement to market and distribute Crown Crafts juvenile products throughout Canada.

Under the deal, Cambridge Towel will market, sell, warehouse and distribute the Crown Crafts Infant Products and Hamco lines, which include bedding, blankets, accessories, bibs and bath products.

Cambridge Towel has added sales and marketing staff with experience in the infant market.

"We are excited to expand our product offerings and enter the infant and toddler market here in Canada," said Hugh Thompson, president of Cambridge Towels. "Crown Crafts is the perfect addition to help us serve the broader needs of our retail customers as we continue to diversify and add product categories."

E. Randall Chestnut, chairman and CEO of Crown Crafts, said that Cambridge Towel is a fashion-forward manufacturer with a focus on customer service.

"We look forward to this relationship and the benefits it will provide to our Canadian retailers," Chestnut said. "Through Cambridge, Crown Crafts will be able to increase speed to market and product selection while offering immediate on-site support to our customers."

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