Trend Lab signs license with Nickelodeon

New product concepts will be shown at ABC Expo

Minneapolis, MN - Trend Lab and Nickelodeon Consumer Products will collaborate through a license agreement to develop nursery and toddler products, featuring Dora the Explorer, SpongeBob Square Pants and Blue's Clues. 

Products will include bedding, room décor and storage items for the mid-tier retailers, department and specialty store, and select e-tailers. 

Product concepts will be unveiled at the 2011 ABC Kids Expo in Louisville, with the official launch in mid-2012. The line will be moderately priced and will combine the iconic Nickelodeon characters with Trend Lab's stylish, contemporary, home décor design influence.

"We are thrilled to be a part of the Nickelodeon brand and are eager to incorporate the Trend Lab look and style into these iconic characters," said Audra Simmering, vice president of Trend Lab. "This is what Trend Lab does best and we felt there was incredible opportunity to bring these characters into a home décor look and feel. You will have to wait and see, but expect the unexpected! Trend Lab is ready for a whirlwind adventure and we can't wait to share our product concepts at the upcoming 2011 ABC Expo." 

"This new partnership allows us to incorporate our popular Nickelodeon properties into stylish and functional room décor and bedding for infants and toddlers," said Hal Snik, senior vice president of domestic licensing for Nickelodeon Consumer Products. "Trend Lab's expertise in design, paired with beloved characters like Dora, SpongeBob, and Blue, will produce a line we know parents will love."

Kids Today Staff | News & Commentary

Kids Today is a comprehensive package of print and web products designed to help juvenile retailers run their business efficiently and effectively.

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