Sunshine Kids rebrands as Diono, hires Pam Brown as National Sales Manager
Staff Staff -- Kids Today, August 23, 2011
Sumner, WA -- Sunshine Kids has announced that effective September 1, it will change its name to Diono, in a move designed to facilitate expansion and diversification. The company said in a press release that the new name, website and packaging demonstrate Diono's commitment to continued growth and accelerated international expansion.
"The name change reflects the international company we've become over the last decade," said Diono's president, Brad Keller.
Additionally, Pam Brown, formerly sales manager at Combi USA, has joined Diono as national sales manager.
Sunshine Kids will commence the name change to Diono in the U.S. and Canada September 1, 2011; followed by Europe, Middle East, Africa and Asia in early 2012.
Sunshine Kids has experienced remarkable annual growth in the past several years and has also earned a place on Inc. Magazine's list of the 5000 Fastest Growing Private Companies in America.
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