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Ju-Ju-Be, tokidoki partner for diaper bag collection

Diaper bag designer Ju-Ju-Be has partnered with the Los Angeles-based pop culture brand tokidoki for a hip diaper bag collection that made its debut at the ABC Expo last week.

 This Ju-Ju-Be hobo diaper bag features tokidoki's TD Dreams print.This Ju-Ju-Be hobo diaper bag features tokidoki's TD Dreams print.

The tokidoki x Ju-Ju-Be collection features two of tokidoki signature urban designs - Iconic and TD Dreams - on 11 Ju-Ju-Be bags, including backpacks, totes, wristlets and messenger styles. Details include exclusive trims, embossed linings and co-branded pull zippers. Retail prices range between $18 and $188.

Tokidoki, Japanese for "sometimes," launched in 2005 as a lifestyle brand featuring bold characters and designs that appear on apparel, handbags, accessories and more. The company is also collaborating with car seat producer Clek in a deal also announced at the recent ABC Expo.

Tokidoki's other brand partners include Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger and Marvel.

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