Ju-Ju-Be, tokidoki partner for diaper bag collection
October 23, 2012-- Kids Today,
Diaper bag designer Ju-Ju-Be has partnered with the Los Angeles-based pop culture brand tokidoki for a hip diaper bag collection that made its debut at the ABC Expo last week.
This Ju-Ju-Be hobo diaper bag features tokidoki's TD Dreams print.
The tokidoki x Ju-Ju-Be collection features two of tokidoki signature urban designs - Iconic and TD Dreams - on 11 Ju-Ju-Be bags, including backpacks, totes, wristlets and messenger styles. Details include exclusive trims, embossed linings and co-branded pull zippers. Retail prices range between $18 and $188.
Tokidoki, Japanese for "sometimes," launched in 2005 as a lifestyle brand featuring bold characters and designs that appear on apparel, handbags, accessories and more. The company is also collaborating with car seat producer Clek in a deal also announced at the recent ABC Expo.
Tokidoki's other brand partners include Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger and Marvel.
Related Content By Author
Industry Related Content
Inside the May/June Edition of Kids Today