Consumers focus on American-made products

Jane Kitchen, November 7, 2013

Liz & RooLiz & Roo Liz & Roo's line of American-made baby bedding includes the aqua Greek key 4-piece bedding set, with rail coverings rather than traditional bumpers. amdorm.com
According to a recent survey by Consumer Reports National Research Center, given a choice between a product made in the U.S. and an identical one made abroad, 78% of Americans would rather buy the domestic product.
     That may not be surprising, but the same survey found that more than 60% of all respondents said they'd buy American made products even if they cost 10% more than imported versions; more than 25% said they'd pay an extra 20%.
     Survey respondents were concerned with keeping American jobs, keeping American manufacturing strong, and the use of child workers or cheap labor overseas. Others felt that American-made goods were better quality.
     With the recent lead-based paint issues on Chinese goods still fresh in consumers' minds, buying American - especially when it comes to babies and children - is a growing trend.
     Earlier this year, Wal-Mart made a commitment to buy an additional $50 billion in U.S. products over the
CapelCapel Afternoon Tea features a double-width braid and bright, cheerful colors, and is made in Troy, N.C. capelrugs.com
next 10 years. The company said it plans to grow U.S. manufacturing on two fronts - by increasing what it already buys here, and by helping to onshore U.S. production in what it says are high-potential areas like textiles and furniture.
     In the juvenile products world, we're seeing everything from furniture to textiles to toys to bath products featuring a proud "Made in the US A."
     Juvenile gear manufacturer Brica recently launched the U.S.-made Newborn to-Toddler TubTub Plus, a unique tub that converts easily from a newborn tub to a full-sized toddler tub, and even converts into a handy step stool between baths.
     Brica Marketing Communications Manager Nicole Andrews said they've been able to significantly reduce delivery lead times while producing a better product at a better value for the consumer.
     Wooden toy manufacturer Manny & Simon follows a p
BricaBrica Brica's new U.S.-made Newborn-to-Toddler TubTub Plus is designed to last as baby grows, converting easily from a newborn tub to a full-sized toddler tub. Between baths, it even turns into a handy step stool. brica.com
ath of environmental and social responsibility, using organic and eco-friendly materials, and manufacturing in an environmentally conscious factory in Southern California.
     Baby bedding manufacturer Liz & Roo uses a fabric supplier based in Mississippi and a mill in Greenville, S.C., and are still able to keep their products price-competitive - around $249 for a four-piece crib set.
     Young America began consolidating its manufacturing operations back to Robbinsville, N.C., in late 2009.
     The company said manufacturing in the U.S. makes it possible to produce cribs in a variety of finish combinations and with specialized finishing techniques.
     Young America's Robbinsville facility recently underwent a multi-million dollar renovation which the company said makes it "one of the most advanced wood furniture manufacturing facilities in North America."

Manny & Simon
Manny & Simon's shapes train wooden push toy is brightly
colored, eco-friendly, made from 100% post-industrial
recycled wood residuals and painted with non-toxic,
zero-VOC paint. mannyandsimon.com

Manny & Simon
Little Castle

Little Castle
The Verde glider features clean, contemporary
lines and is available in several custom fabrics.
All materials are made in the U.S. littlecastle.com

Young America
Young America's new Crosspointe collection features
clean, crisp, horizontally dominant lines for a simple,
uncluttered appearance. youngamerica.com

Young America

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