Vera Bradley launches baby line

Handbag and accessory manufacturer and retailer Vera Bradley Designs has launched a baby line with styles available in a variety of the company's popular colorful designs.

 The new Vera Bradley Baby line features diaper bags, layette and gifts.The new Vera Bradley Baby line features diaper bags, layette and gifts.

The baby collection includes several baby bag styles, apparel, soft shoes and gift items. Two items - the plush blanket and the Lovey Bunny - can be monogrammed with a name or initials. The line is available at Vera Bradley stores, at partner retailers and at

"Baby is natural fit for Vera Bradley," said Barbara Bradley Baekgaard, co-founder and chief creative officer. "We have an annual baby shower at our company to celebrate our employees who have had babies that year. Our fans love sharing Vera Bradley, and Vera Bradley is another gift-giving opportunity."

To go along with the baby theme, Vera Bradley has partnered with stationary giant Tiny Prints for a line of products that includes birth announcements, shower invitations, thank you cards and address labels. The line is being sold exclusively at

"At Tiny Prints, we know personalized baby stationery becomes a lasting memento of precious newborn moments," said Laura Ching, chief design officer at Tiny Prints. "The new Vera Bradley for Tiny Prints baby collection is a bright and colorful collection that many parents will enjoy sharing with loved ones."


Kids Today Staff | News & Commentary

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