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New publishing group takes over Furniture/Today China

Furniture/Today China has a new publishing company, Beijing Phoenix Advertising Co. Ltd.

The company, a media and publishing group that also publishes and operates the website for the Chinese version of the U.S. magazine Interior Design, has taken over the Furniture/Today China operation from Hong Kong Oceania International Group Co. Ltd.

Furniture/Today and Interior Design are sister U.S. publications, both owned by Sandow Media.

A new agreement between Phoenix and Sandow on the use of the Furniture/Today brand also covers two other sister publications, Home Accents Today and Home Textiles Today. Phoenix will create sections within Furniture/Today China to cover those industry segments.

Industry veteran Nancy Yu of Oceania, who had been Furniture/Today China's publisher, will continue to work with the brand as a consultant. The new publisher is Jennifer Xu of Phoenix.

The magazine will have editorial and sales offices in Beijing, Shanghai and Guangzhou, China. A ceremony to mark the new partnership of Phoenix and Sandow Media will take place in Guangzhou to coincide with the city's China International Furniture Fair, which will run March 18-21.

Furniture/Today China began its monthly publication in September 2010. Kevin Castellani, president and publishing director of the Sandow division that includes Furniture/Today, said that in addition to publishing Furniture/Today China, Phoenix will use the brand to create events for the industry.

"This partnership will take Furniture/Today China to the next level, based on the success we have had for the past two years," Castellani said.

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