The Friend Group acquires majority stake in Green Toys, Inc.

Private investment firm The Friend Group has acquired a majority stake in Green Toys Inc., manufacturer of eco-friendly and socially responsible children's products. The announcement was made by Howard Friend, CEO of the Friend Group, and Green Toys co-founders Robert von Goeben and Laurie Hyman.

As a strategic investor and active partner, The Friend Group has decades of experience in manufacturing, operations and executive leadership. Green Toys has experienced considerable growth since von Goeben and Hyman founded the company in 2007.

"Global demand for Green Toys products is growing at an extraordinary rate, and our US-made products are now sold in over 90 countries," said von Goeben. "It became important for Green Toys to find both the financial resources and management talent to meet this demand. The Friend Group brings a unique combination of been-there experience, entrepreneurial spirit and vast knowledge of made-in-America manufacturing."

Howard Friend will be joining the company as CEO. Von Goeben will be maintaining his duties as president and chief creative officer, and Hyman will continue as the company's vice president of marketing.
For more information about the company, visit


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