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LIMA holding webinar sessions

The International Licensing Industry Merchandiser's Assn. has added new webinars to its popular series that is aimed at helping members and other marketing professionals navigate the licensing industry.

Upcoming topics are:

March 6. CPSC Update: Reasonable Testing Program, which examines the implications of the Consumer Product Safety Commission's Reasonable Testing Program. The presenter is Susan DeRagon of UL Verification Services.

March 20. How to Build a Licensing Plan, which discusses the initial steps to take and how to choose which categories to begin with, among other issues. The webinar will also address licensee concerns, such as how to forecast a sales plan for a property. The session is presented by JJ Ahearn of Licensing Street and Woody Browne of Building Q.

April 3. LIMANET: Expanding Your Licensing Potential. This webinar will discuss how to advance licensing efforts, find partners and expand the scope of a property or brand.

Each session is held from Noon to 1:30 p.m. EST. The webinars are free to LIMA members and $200 per site for non-members.

"The value of our webinar series for licensing industry professionals is exceptional," said Martin Brochstein, LIMA's senior vice president of Industry Relations & Information. "LIMA is committed to presenting topics of greatest interest to our members and other marketing professionals so they can develop successful brand-building programs, seizing on the many opportunities and avoiding common pitfalls along the way."

Click here for more information or to register.

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