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Leading youth bedroom furniture producers

Representing $4.4 billion at retail in 2004, youth furniture is a dynamic category, having grown 47% since 2001 and expected to grow to $5.3 billion by 2009. Today's youth manufacturers range from divisions of mainline furniture companies to specialists in the category, and each year, more and more players jump in the picture.

In the following pages, we take a look at some of the leading manufacturers in the youth furniture category. Youth furniture is sold through full-line furniture stores, department stores, independent kids specialty stores, big-box kids specialty stores, discount department stores, dealer-owned stores and warehouse membership clubs, which creates many different niches for manufacturers.

In order to differentiate themselves, many in the youth industry look to licensed lines, and as in adult furniture, the latest trend in licensed youth furniture is celebrity lifestyle brands.

Lea Inds. has had success for some years with its Jessica McClintock girls line, which features a romantic, feminine look. This past April, A.P. Inds. launched a new mary-kateandashley youth furniture collection, inspired by twin actresses Mary-Kate and Ashley Olsen. Newcomer Pulaski, which entered the youth category for the first time in 2004, did so through its licensed Casa Cristina line, inspired by Latin talk show host Cristina Saralegui. The company hopes Saralegui's standing in the Hispanic community will help youth bedroom sales for this growing section of the population.

As the category continues to expand, more manufacturers are dabbling in or delving into youth bedroom furniture. Last year, the industry saw several big players enter the scene, including Legacy Classic, Pulaski, Zocalo, Hart, Holland House, Samuel Lawrence and Hooker.

Legacy Classic entered the market in April 2004 with the establishment of its Legacy Classic Kids division and the debut of its first five youth collections, all produced in the company's new 4-million-square-foot factory in Shanghai.

The first groups targeted the staples of youth sales with girls cottage, girls Victorian, boys cherry and unisex maple, and Legacy expanded its coverage of those staples at the fall 2004 and spring 2005 High Point markets. They are poised to be a contender in the Leading Youth Bedroom Furniture Producers in 2005.

Hooker Furniture entered the youth bedroom category at the fall 2004 High Point market, with three 30-piece youth groups under the name SmartKids Youth Furniture for Life. Each group features six or seven bed options, and the collections are positioned in the upper-medium price points, with twin beds retailing around $599. Hooker added several new groups at the April 2005 High Point market.

Zocalo first entered the youth market in spring 2004 with juvenile interpretations of some of its adult collections, along with a colorful youth group, Room Magic, which was later dropped. At the spring 2005 High Point market, the company debuted a new brand, Z Generation, aimed at older kids and teens, with hip designs and retro elements.

Pulaski got into the kids market in fall 2004 with the Casa Cristina line, which includes both a rustic boys group and a feminine white-painted Victorian girls group. Pulaski also offered several new youth pieces in spring 2005.

Samuel Lawrence, which first introduced three youth groups in April 2004, dropped the line by fall market in order to refocus on its core products. The company said that it could get back into the category in a couple of years, but there are no plans in the works now.

While there seems to be room for new players in the category, as the industry grows, there are inevitably casualties.

Last month, youth and infant specialist P.J. Kids officially closed its doors and was in the process of selling all of the P.J. Kids inventory, brands, trademarks, patents and designs. In 2004, P.J. Kids had estimated total sales between $10 million and $24.9 million, with youth bedroom accounting for 80%.

A. P. Inds. Laurier-Station, Quebec, Canada, www.apindustries.com

Privately held. Youth bedroom furniture includes beds, bunk beds, lofts, desks, dressers, chests and armoires. Bed price points range from $270 to $1,455 at retail; bunk beds and lofts range from $595 to $1,250; desks range from $630 to $865; dressers, chests and armoires range from $620 to $830. Sells to full-line furniture stores, independent kids specialty stores and department stores. Launched its 20-piece mary-kateandashley youth furniture collection in April. Youth bedroom furniture accounts for 47% of 2004 total sales. Total 2004 sales estimated between $20 million and $39.9 million.

American Woodcrafters/Rockford Furniture , High Point, N.C.

Privately held, formed in 2000 by Rockford Furniture and Chile-based Coupihue. Youth bedroom products include beds, bunk beds, lofts, desks, dressers, chests, armoires and wall units. Bed price points range from $399 to $499 at retail; bunk beds and lofts range from $399 to $699; desks range from $399 to $499; and dressers, chests and armoires range from $399 to $499. Sells through full-line furniture stores and independent kids specialty stores. Produces private-label youth bedroom furniture for Atlanta-based Havertys. Youth bedroom furniture accounts for 60% of total sales. Total 2004 company sales estimated at $30 million.

Ashley Furniture Inds. , Arcadia, Wis., www.ashleyfurniture.com

Privately held producer of adult and youth case goods and upholstery. Youth bedroom furniture includes beds, bunk beds, lofts, desks, dressers, chests, wall units, entertainment centers and bookcases. Sells to Ashley Furniture HomeStores, as well as other full-line furniture stores. Youth bedroom accounts for an estimated 2% of total sales. U.S. sales accounted for 95% of shipments in 2004. Total 2004 sales were $2,147 million.

Bassett Furniture , Bassett, Va., www.bassettfurniture.com

Publicly held, fiscal year ended Nov. 27, 2004. Youth bedroom furniture includes beds, bunk beds, lofts, desks, dressers, chests, armoires, wall units, entertainment centers and bookcases. Launched new collection of child-size furniture including toy chest, desk, small bookcases and table and chair sets in July. Bed price points range from $499 to $999 at retail; bunk beds and lofts begin at $1,299; desks range from $729 to $799; dressers, chests and armoires range from $699 to $899; wall units, entertainment centers and bookcases range from $399 to $1,099. Sells youth furniture to Bassett Furniture Direct stores only. U.S. sales account for 99% of 2004 shipments. Total 2004 company sales were $315.7 million.

Bedtime Inc. , Everett, Wash., www.bedtimeinc.com

Privately held producer of youth and infant case goods. Youth bedroom furniture includes beds, bunk beds, lofts, dressers, chests and armories. Sells to full-line furniture stores, independent kids specialty stores and big-box kids specialty stores. Introduced its first crib in 2005. Is currently expanding its China factory by 300,000 square feet. Youth furniture accounted for 100% of 2004 total sales. Total 2004 sales estimated between $25 million and $49.9 million.

Coaster Co. of America , Santa Fe Springs, Calif., www.coastercompany.com

Privately held youth and adult case good producer. Imports product from China and other parts of Asia. Youth bedroom furniture includes beds, dressers, chests and armoires. Closed two smaller plants in Santa Fe Springs, Calif., and relocated to a new 500,000-square-foot distribution center in City of Industries, Calif., in December. Sells to full-line furniture stores. Total 2004 sales estimated between $225 million and $275 million.

CYM Furniture , San Nicolas de Los Garza, N.L., Mexico, www.cymfurniture.com

Privately held youth case goods producer. Youth bedroom furniture includes beds, bunk beds, lofts, desks, dressers, chests and armoires. Bed price points range from $199 to $399 at retail; bunk beds and lofts range from $199 to $499; desks range from $99 to $499. Sells to full-line furniture stores and department stores. Youth bedroom furniture accounted for 100% of 2004 total sales. 2004 total sales estimated between $5 million and $14.9 million.

Dynamic Furniture Corp. , Calgary, Alberta, Canada, www.dynamicfurniture.com

Privately held manufacturer of youth and adult promotional bedroom furniture. Youth furniture includes beds, bunk beds, lofts, desks, dresser, chest, armories, wall units, entertainment centers and bookcases. Bed price points range from $139 to $349 at retail; bunk beds and lofts range from $499 to $699; desks range from $99 to $299; dressers, chests and armories range from $189 to $229; and wall units, entertainment centers and bookcases range from $189 to $249. Sells to full-line furniture stores, independent kids specialty stores and discount department stores. Youth bedroom accounts for 40% of total sales. Total 2004 estimated sales between $60 million and $79.9 million.

Ethan Allen , Danbury, Conn., www.ethanallen.com

Publicly held, fiscal year ending Dec. 31, 2004. Youth bedroom furniture includes beds, bunk beds, lofts, desks, dressers, chests, armoires, wall units, entertainment centers and bookcases. Sells through manufacturer's dedicated store network of 119 company-owned and 163 dealer-owned Ethan Allen stores. U.S. sales accounted for 98% of 2004 total shipments. Total 2004 company sales were $966.8 million.

Good Cos. , Carson, Calif., www.goodcompanies.com

Privately held producer of youth and adult case goods. Youth bedroom furniture includes beds, bunk beds, lofts, desks, dressers, chests, armories, wall units, entertainment centers and bookcases. Bed price points range from $299 to $599 at retail; bunk beds and lofts range from $199 to $499; desks range from $299 to $499; dressers, chests and armories range from $199 to $499; and wall units, entertainment centers and bookcases range from $299 to $699. Sells to full-line furniture stores, independent kids specialty stores and warehouse membership clubs. Youth bedroom accounts for 25% of sales. Total 2004 sales estimated between $40 million and $59.9 million.

Lea Inds. Furniture , Greensboro, N.C., www.leafurniture.com

Youth bedroom specialist, founded in 1869. Part of publicly held La-Z-Boy, fiscal year ended April 24, 2004. Manufactures and markets youth bedroom furniture, including beds, bunk beds, lofts, desks, dressers, chests, nightstands and armoires. Also produces furniture for the second bedroom, vacation homes or condominiums. Has more than 30 unique youth collections, including its Jessica McClintock licensed furniture line. Sells through 399 La-Z-Boy Kidz galleries located within full-line furniture stores. Total 2004 La-Z-Boy sales for the trailing 12 months ended Jan. 22, 2005, were $2,062.4 million.

Palliser , Winnipeg, Manitoba, Canada, www.palliser.com

Privately held. Youth bedroom furniture includes beds, bunk beds, dressers, chests, nightstands, desks, entertainment centers and armoires. Other products include casual contemporary case goods, including adult bedroom, dining room and home office, as well as occasional furniture and leather motion and stationary upholstery. Youth offerings target three age groups: 6 to 10, 10 to 14 and 14 to 19. Operates a network of some 15 freestanding corporate and franchised EQ3 stores. Also sells to full-line furniture stores and department stores. U.S. sales account for an estimated 63% of shipments. Total 2004 sales were $303.4 million.

Powell , Culver City, Calif., www.powellcompany.com

Privately held adult and youth case goods producer. Founded in 1968. Youth bedroom furniture includes beds, bunk beds, lofts, desks, dressers chests, armoires, wall units, entertainment centers and bookcases. Sells youth through its Powell Kids and Powell Beds division. Its All In One Loft bed received a utility patent covering more than 30 functional and structural elements in 2004. The bed includes a drawer and storage space as well as a desk and hutch area and retails for $1,000. Other youth lines include its Teen Trends group. Sells to full-line furniture stores and department stores. Total 2004 sales estimated between $125 million and $175 million.

Rivers Edge Furniture , Lynchburg, Va., www.riversedgefurniture.com

Privately held producer of youth and adult case goods. Youth bedroom furniture includes beds, bunk beds, lofts, desks, dressers, chests, armoires, wall units, entertainment centers and bookcases. Youth bed price points range from $299 to $499 at retail; bunk beds and lofts range from $599 to $1,199; desks range from $299 to $499; dressers, chests and armoires range from $399 to $599; and wall units, entertainment centers and bookcases range from $399 to $599. Sells to full-line furniture stores, independent kids specialty stores and department stores. Youth bedroom furniture accounts for 30% of total sales. Total 2004 sales estimated at $80 million or more.

South Shore , Sainte-Croix, Quebec, Canada, www.southshorefurniture.com

Privately held, family-owned producer of assembled and ready-to-assemble furniture. Youth bedroom furniture includes beds, bunk beds, day beds, desks, dressers, chests, nightstands, entertainment centers, armoires and bookcases. Also produces adult bedroom, home office and occasional furniture, including entertainment centers. Sells to full-line furniture stores, distributors, big-box specialty stores and discount department stores. Youth bedroom furniture accounts for an estimated 40% of total sales. Total 2004 sales were $76.8 million.

Standard Furniture , Bay Minette, Ala., www.standard-furniture.com

Family-owned and operated producer of adult and youth case goods. Youth bedroom furniture includes the Kathy Ireland by Standard brand. Youth products include beds, bunk beds, lofts, dressers, chests, wall units, entertainment centers and armoires. Joined forces with Kathy Ireland Home in 2001. Sells to full-line furniture stores. Youth bedroom estimated at 9% of total sales. U.S. sales accounts for 96% of shipments. Total 2004 sales were $253 million.

Stanley Furniture , Stanleytown, Va., www.stanleyfurniture.com

Publicly held, fiscal year ended Dec. 31, 2004. Sells youth bedroom furniture through its Young America division. Youth bedroom furniture includes beds, bunk beds, lofts, desks, dressers, chests, armoires, wall units, entertainment centers and bookcases. Other products include cribs and adult case goods. Youth bed price points range from $399 to $599 at retail; bunk beds and lofts range from $699 to $799; desks range from $599 to $649; dressers, chests and armoires range from $599 to $799; and wall units, entertainment centers and bookcases range from $499 to $549. Sells to full-line furniture stores, independent kids specialty stores, the direct to consumer channel and warehouse membership clubs. Is expanding its Robbinsville, N.C., plant, which produces the Young America youth furniture line, by 25,000 square feet. U.S. sales account for 96% of total shipments. Total 2004 company sales were $305.8 million.

Tradewins , Woodinville, Wash., www.tradewinsllc.com

Privately held youth case goods producer. Youth bedroom furniture includes beds, bunk beds, lofts, castle beds, doll beds, desks, dressers, chests and armoires. Bed price points range from $189 to $249 at retail; castle and doll beds range from $859 to $995; bunk beds and lofts range from $799 to $995; desks range from $259 to $349; dressers, chests and armoires range from $259 to $329. Sells to full-line furniture stores and independent kids specialty stores. Youth bedroom furniture accounts for 70% of total sales. Total 2004 sales estimated between $20 million and $39.9 million.

Trendwood Inc. , Phoenix, www.trendwood.com

Privately held producer of solid pine youth and adult case goods. All products manufactured in Phoenix, Ariz. Youth bedroom furniture includes beds, bunk beds, lofts, desks, dressers, chests and armories. Bed price points range from $199 to $599 at retail; bunk beds and lofts range from $199 to $999; desks range from $149 to $299; dressers, chests and armoires range from $149 to $399. Sells to full-line furniture stores and independent kids specialty stores. Youth bedroom furniture accounts for 90% of total sales. Total 2004 sales estimated between $20 million and $39.9 million.

University Loft Co. , Indianapolis; www.universityloft.com

Privately held, founded in 1986. Youth bedroom furniture includes beds, bunk beds, lofts, desks, dressers, chests, armoires, wall units, entertainment centers and bookcases. Is also a major supplier of lofts, beds, sofas, desks and other contract furniture to university residence halls, hotels and motels. Recently purchased a vacant plant in Morristown, Tenn., adding to the five buildings the company owns in the area. Sells youth furniture to full-line furniture stores. Total 2004 sales estimated at $50 million or more.

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