PLUSH announces one-day spring show
The consumer and trade show hybrid will be held on June 8.
January 8, 2014,
PLUSH Show in Los Angeles
"With numerous requests from both buyers and manufacturers who loved the idea of a consumer and business-to-business show, it was critical for us to add on the trade show aspect to our consumer show this year," said Jina Park, CEO and founder of PLUSH.
"Exhibitors will now get to meet hundreds of consumers that fit the PLUSH demographic, and spend time meeting local and national buyers all in one day."
The consumer show will be open during the day, from 10:30 a.m. to 4 p.m., with the trade show in the evening from 3 to 6 p.m. The trade show will feature entertainment, cocktails and more for buyers and exhibitors.
"This will be an exciting day for the juvenile industry, as buyers will get to see first-hand how consumers react to our manufacturers and their wonderful products during the consumer show hours. Our consumer base has, and will always be, the ideal focus group for the juvenile industry buyers," Park said. "We also will be prescreening our buyers, so that we know they're ready to do business with our manufacturers."
Registrants can sign up online. Attendance is free for buyers during business-to-business show hours, and buyers wanting to attend the consumer show will be charged $20 per person for early admittance. Badges are required for all attendees during the business-to-business show hours.
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