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Flavia signs two baby licensees

Staff -- Kids Today, 4/26/2006 12:00:00 AM

SANTA BARBARA, Calif. — The Flavia Company has signed two new deals for its baby collections under the Flavia brand.
PEM America will produce a line of infant bedding, blankets, window treatments and rugs, plus Flavia adult bedding and bath accessories.

AD Sutton will manufacture a line of infant layette and children's apparel, gift sets, diaper bags, ceramic frames, albums and coin banks.

Flavia is still looking for licensees for infant wall coverings, nursery décor, books and plush.

The new licensed collections include circus, seaside, and garden designs featuring blends of patterns, and lyrical, playful text.
Flavia Weedn is a contemporary inspirational writer and artist with a philosophy of providing hope to the human spirit. Her artwork is created in acrylic and pencil and aims to communicate the basic excitement, simplicity and beauty she sees in the ordinary through portrayal of everyday objects in a stylized palette. Weedn has published more than 75 volumes of inspirational writings, including 15 children's books.

The Flavia Company is also looking for licensees for its Bessie Pease brand in baby categories. Artist Bessie Pease Gutmann's artwork is from the 1920s, but updated with a fresh approach, and heavily adorned with layers of jewels and roses.

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