Dorel’s new Safety 1st Squad childproofs homes
Service provides safety evaluations, job estimates and installation
-- Kids Today, 9/30/2009 1:19:00 PM
FOXBORO, Mass. – Dorel Juvenile Group has launched the Safety 1st Squad just in time for National Child Safety Month.
As a childproofing products manufacturer, Safety 1st knows that more children die from avoidable injuries than all diseases combined. It is this startling statistic that inspired Safety 1st to team up with California-based Boo Boo Busters, thus creating a professional childproofing service. The Safety 1st Squad will help expecting parents tackle the difficult task of childproofing their home by providing detailed in-home safety evaluations, comprehensive job estimates and professional installation of proven high-quality child safety devices with convenient same-day service.
Kimberlee Mitchell, child safety expert and founder Boo Boo Busters Professional Babyproofing Service, now helms this expansion effort for Safety 1st Squad. Boo Boo Busters, renowned for its Los Angeles-based celebrity clientele, will begin its conversion to the new Safety 1st Squad moniker and likeness this month as well.
“I’m thrilled to have Kimberlee Mitchell as part of the Safety 1st Squad. It’s best to call in the professionals for childproofing—the most important home improvement you will ever make,” said Vinnie D’Alleva, executive vice president of business development/general manager for Dorel Juvenile Group.
In working with customers one on one, Safety 1st will be able to address their needs more effectively. This unique, family oriented, home-based service business will ascertain both the hidden and obvious safety hazards in the home and then recommend, sell and install a specific child safety device for each hazard.
Additionally, Safety 1st Squad consultants will inform parents about how to expect the unexpected and how to make behavioral changes to keep their children safe. The completed service saves parents time and offers peace of mind knowing safety issues, both obvious and hidden, in their home have been addressed and eliminated.
Safety 1st Squad makes professional childproofing services, formerly considered a luxury service for higher income levels, available for all families. Safety 1st Squad will offer three types of service options: Consultation and Installation; Consultation and Product, for parents to install themselves; and Petproofing.
Landmark service areas on the east and west coasts are being established now, with plans to expand in the near future.
For more information about Safety 1st Squad, please visit www.safety1st.com/safety1stsquad.
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