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Learning Curve to produce Dinosaur Train preschool line

Products based on Jim Henson Co.'s upcoming PBS Kids series to debut in 2010

-- Kids Today, 2/20/2009 12:55:00 PM

OAK BROOK, Ill.—The Jim Henson Company has appointed RC2 Corporation as the global master toy licensee for the upcoming animated series Dinosaur Train. Under the multi-year agreement, RC2 Corp.'s Learning Curve Brands will feature a line of preschool products that will debut in the last half of 2010 and bring to life the rich and detailed world of the series.

Dinosaur Train, created for children ages 3-6, and currently in production for PBS Kids, features a world of dinosaurs and prehistoric lands, all connected by a colorful train line known as the Dinosaur Train.

Each episode is shown through the eyes of Buddy, a preschool-aged Tyrannosaurus Rex, who, along with his adoptive family of pteranodons, goes for adventures on the Dinosaur Train to discover and visit with all kinds of dinosaurs while learning the basic concepts of natural science, natural history and paleontology.

"We know that children will love getting to know Buddy, his family and the fantastical Dinosaur Train through the television adventures," said Melissa Segal, The Jim Henson Company's senior vice president of Global Consumer Products. "And by working with a trusted brand like Learning Curve our audience will be able to extend their learning and play at home as this world is realized with detailed and imaginative products."

Peter Henseler, president of RC2 Corp., said his company is excited to work with The Jim Henson Company on Dinosaur Train products.

"Not only does this property bring together two of kids' favorite themes, but it also delivers on dinosaurs in a more entertaining and educational way than any other dinosaur property," he said. "We look forward to bringing these exciting new products to market in 2010."

Dinosaur Train, produced by The Jim Henson Company, is co-produced with Singapore animation company BIG Communications, with the participation and assistance of the Singapore Media Development Authority. UK production and financial support is being provided by Ingenious Media.

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