Toys R Us comparable store sales increases 4.6% for December
-- Kids Today, 1/7/2010 1:54:00 PM
WAYNE, N.J. – Toys“R”Us has announced its comparable store sales for the month of December* and the 2009 holiday selling season.
For the month of December, the Toys“R”Us Domestic division reported a comparable store sales increase of 4.6%, while the International division reported a comparable store sales increase of 1.1%.
“We are very pleased with our December results, which reflect the successful execution of our overall strategy for the holiday selling period,” said Jerry Storch, chairman and CEO. “This strategy focused on our breadth of product assortment, including the hottest toys, a commitment to quality products, providing good value, and offering expert service. Our toy authority position was clear, as consumers turned to us in increasing numbers for their toy buying needs this holiday season.”
This marks the fourth consecutive year the company has delivered positive December results in its Domestic division. Domestic sales trends were relatively similar across all regions of the country. International results varied by country, with relative strength in the U.K. and Canada offset by declines primarily in Japan.
The Domestic division comparable store sales for the nine-week 2009 holiday selling season increased by 3.9%, while for the International division, comparable store sales during the nine-week holiday season decreased by 0.7%. In both cases, the traditional toy categories were relatively strong, while video game systems and related products were relatively weak.
“We are energized by these results,” said Storch. “Taken in combination with the continuing good performance of our toy and baby integration strategy, we look forward to the future and the many opportunities that lie ahead as we continue to position the company for long-term growth.”
*The month of December refers to the five-week period from November 29, 2009 to January 2, 2010, as compared to the five-week period from November 30, 2008 to January 3, 2009. The holiday selling season refers to the nine-week period from November 1, 2009 to January 2, 2010, as compared to the nine-week period from November 2, 2008 to January 3, 2009.
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