Bugaboo opens retail store for strollers
-- Kids Today, 3/8/2010 12:00:00 AM
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| Bugaboo has opened the first dedicated stroller retail store, located in El Segundo, Calif. |
EL SEGUNDO, Calif. – Stroller maker Bugaboo has opened its first Bugaboo retail store, offering a one-of-a-kind retail experience located in the new Bugaboo Americas headquarters here.
Bugaboo has created an environment that welcomes consumers into the world of Bugaboo.
From the dynamic staff to the iconic imagery on the walls, the store offers far more than a retail experience.
Bugaboo’s complete product line is showcased throughout the store in various displays highlighting each product, in versatility and performance. The Bugaboo family of strollers and accessories will be available for purchase at the Bugaboo Store. The store will also serve as an event space for special previews and focus groups.
“We are incredibly excited to be based in El Segundo, Calif.,” said Kari Boiler, president of Bugaboo Americas.
“The location is very residential and near children and parents and active families. Bugaboo is about mobility and it’s important that we see our potential customers on a daily basis interacting with their environment,” she continued. “We found that the location connects us to our customers in a unique way. We look forward to offering a Bugaboo Store that delivers best in class service to our customers in a beautiful and inspiring environment.”
The store offers Bugaboo the opportunity to communicate directly with consumers, gaining valuable feedback. The store will not only offer Bugaboo products for purchase, but will also build upon its customer service by offering tune-ups to allow Bugaboo owners the ability to keep their strollers in top condition.
A dedicated Bugaboo staff that is knowledgeable in all product details and demos, is available onsite Monday through Friday from 10 a.m. to 6 p.m. The store is located at 1160 East Mariposa Ave., El Segundo, Calif.
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| The new Bugaboo store enables the stroller company to interact directly with consumers. |
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