Exclusive Research -- Report on Specialty Stores
Find out stats on juvenile specialty retailers
-- Kids Today, 10/10/2007 10:48:00 AM
Most juvenile specialty retailers report increased sales for 2006 compared with 2005 and appear upbeat about prospects for 2007. Products for the infant to 2-year-old age group remain the stores’ bread-and-butter, representing the age range that accounts for the most sales as reported by three-quarters of retailers.
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But retailers are increasing products they carry in all other age ranges. The 5- to 7-year-old age range now accounts for the most sales in 15% of stores.
Twin beds, bunk beds, high chairs, glider rockers, toy chests, changing tables and other furniture pieces dominate both sales and the sales floor, appropriating about a third of both. But it’s cribs and crib mattresses that retailers report as being the most profitable. Asked about which three products were the most profitable, nearly one-quarter of responding retailers reported it was cribs, closely followed by crib mattresses. And more furniture products — glider rockers, bunk beds and twin mattresses — round out the top five products with the highest profit margins.
*For more details and to order an electronic copy of the report, go to:
http://furnituretodaystore.stores.yahoo.net/kidtodkidspe.html
Details about the report..
Kids Today, in an on-going effort to develop measures its retailers can use to assess their store’s operations, surveyed retailers representing more than 260 separate juvenile specialty stores during the summer. Nearly two-thirds of the responding retailers specialize in juvenile products; others are either full-line furniture retailers or furniture specialists. The majority, about two-thirds, generate under $1 million dollars in annual sales. Three-fifths are members of a buying group or franchise. Most retailers (75%) operate a single store; another 7% have two or three stores. The 2007 Kids Today juvenile specialty store operations summary report was conducted and analyzed by Research Specialist Judi Fulbright and Market Research Director Kay Anderson, with assistance from Database Coordinator Cynthia Myers and Research Assistant Patrice Rahming.
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