7 W New York launches NYC Baby & Kids Fair
Will run concurrently with Gift & Home Textiles Market Week
-- Kids Today, 9/10/2009 8:16:00 AM
NEW YORK – 7 W New York continues to be “business central” for the best markets and fairs in NYC. In order to continue to deliver more value to its buyers and showrooms, the building has announced its latest initiative.
This February will be the launch of the first NYC Baby & Kids Fair, which will take place on the 11th floor during three days of the 7 W Gift and Home Textiles Market on Feb. 1-3, 2010. Exhibitors will display baby and kids apparel, accessories, furnishings, gifts and textiles to a robust audience of buyers from across the country.
The baby and kid industry is a diverse, multi-billion dollar market that continues to grow, even in challenging times. This has been fueled by higher birth rates and an overall shift to a more baby and kid-centric culture. In creating this new show, 7 W recognized the synergistic opportunity between the baby/kids and gift/textile markets. It also recognized the market potential of New York City.
“Baby and kids is a huge category that crosses every industry that we service and some that will be new to us and the NY Gift Market Week,” said Chris Collins, vice president and general manager, 7 W New York. “We are located right in the heart of the baby, fashion and accessories district so this is a chance for us to bring these categories and many other categories together for one boutique market. One of our key objectives is to attract a new population of buyers to the NY Gift Week by introducing this market to a core of vendors that otherwise would not participate.”
Pat Martinek, founder and owner of the Martinek’s Baby and Children Pavilion, and a current 7 W exhibitor, agrees.
“There is obviously a need in the NY area for a market like this,” she said. “In the past, buyers have had to go to Las Vegas or the South. It is time that NY has its own thing.”
Martinek pointed out that the opportunity for vendors in this market is tremendous.
“This city delivers high quality buyers that are more affluent and have excellent taste,” she said. “At 7 W we regularly see these qualified buyers. They are real buyers, not just 'lookers'. I am really excited about this new 7 W venture.”
Booth spaces will start at 10-by-10 feet increments to encourage the participation of new boutique and niche-focused companies.
7 W New York is also offering special launch pricing. Interested exhibitors should contact Diana Weissich, director of trade show sales at 646-778-3231 or dweissich@mmart.com for information and pricing.
For complete and updated information visit 7wnewyork.com or find 7 W on Facebook and Twitter.
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