Baby Björn gets new distributor
Staff -- Kids Today, 5/1/2005 12:00:00 AM
Seven Hills, Ohio —
BabySwede is the new distributor for Baby Björn products in the United States as of May 1, taking over for Kennesaw, Ga.-based Regal + Lager.
"I am very pleased to have BabySwede as the new distributor in our largest market," said Björn Jakobson, founder and president of Baby Björn. "We are excited to have this new partnership in place and I am confident that BabySwede will do a great job for Baby Björn in the United States."
BabySwede will exhibit Baby Björn products at the Juvenile Products Manufacturers Assn. trade show this month in Orlando.
Regal + Lager continues to distribute its other juvenile product lines, including Noukies, Diaper Dekor, Aerosleep, Lascal and Second Nature, and will also be showing at the JPMA show this month.
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