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Crown Crafts promotes Tracie Schor to VP of marketing

She started with company last July

-- Kids Today, 7/23/2009 8:18:00 AM

COMPTON, Calif. – Crown Crafts Infant Products has promoted Tracie Schor from director of marketing to vice president of marketing.

In her new position, she will continue to play key roles in product development, merchandising, building new partner relationships and enhancing relationships with current merchandising and channel partners. She will continue to build Crown Crafts Infant Products’ house brands, including NoJo & Kimberly Grant, and will also play a critical role in developing new channels for existing and future products, domestically and internationally.

Prior to joining Crown Crafts in July 2008, Schor worked extensively in the apparel industry, most recently having served as the director of sales for CoCaLo, a manufacturer of infant bedding.

She continues to report to Nanci Freeman, Crown Crafts Infant Products president and CEO.

“Tracie has become a key contributor to our company,” said. Freeman. “She will continue to be heavily involved in all aspects of the business, including merchandising and new product development.

“In her new position, Tracie will apply her expertise to new products, channels, merchandising opportunities and geography as we begin to move beyond North America for sales and marketing opportunities for the company,” Freeman continued.

“Tracie’s extensive experience in sales, merchandising and product development prior to joining us has been the basis for her success at Crown Crafts Infant Products,” said E. Randall Chestnut, chairman, president and CEO of Crown Crafts, Inc.

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