Ringling Bros. and Barnum & Bailey licensees signed
Products include juvenile/youth decor, furniture, bedding and textiles
-- Kids Today, 11/21/2008 1:11:00 PM
CopCorp Licensing’s president, Carole Postal, announced several key licensees for the Ringling Bros. and Barnum & Bailey entertainment brand. Though most of the products are geared toward adults, there are some juvenile/youth products planned as well.
Idea Nuova, an award-winning manufacturer of home, room decor and lifestyle products, has locked up the rights to manufacture and market Ringling Bros. sheets, comforters, quilts, throws, blankets, slumber bags, pillows, window treatments, rugs, beach towels, collapsible hampers, lava & table lamps, night lights, bed & play tents, and coordinating juvenile chairs (including folding, rigid, and plush).
Other licensees include R.M. Palmer Co., for novelty chocolate circus characters; seasonal novelty gummies sold in bags, boxes or tins; novelty marshmallow circus characters; and candy-filled ceramic gift mugs; Briefly Stated, a division of Li & Fung USA, for sleepwear, loungewear, and underwear for juniors and men and Giant, also a division of Li & Fung USA, for t-shirts, fashion tops, and fleece for men, boys, women, and girls.
“These companies are each proven leaders in their respective markets and, together, represent a broad spectrum of key product categories that will help get our Ringling Bros. licensing program off to a great start,” said Postal, whose agency was appointed just this past summer by Feld Entertainment, Inc. to represent Ringling Bros. and Barnum & Bailey- The Greatest Show On Earth as a family entertainment brand for licensing.
“As America’s Living National Treasure, Ringling Bros. and Barnum & Bailey transcends generations and is a strong and famous brand. We are looking forward to working with all of these new licensees to help bring the wholesome, colorful family fun of the Ringling Bros. brand to audiences everywhere,” said Jason Bitsoff, vice president and general manager of strategic alliances for Feld Entertainment.
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