PEM America bows Southern Living Baby collection
-- Kids Today, 9/9/2008 1:41:00 AM
AT THE MARKET -- PEM America is showing its new addition to its Southern Living license, Southern Living Baby in booth 4127 here.
The high-end collection, with retail price points of $149.99-$199.99, currently includes three designs: Zootopia, Butter Cream and First Bloom. The collections are completely derived from the Southern Living aesthetic from the choices of color palettes to the embellishments and details.
Southern Living is read by more than 16 million readers each month and has a long history of style and grace. PEM America also carries the licensed Southern Living collection for adults so the transition to infant bedding was a perfect fit.
“We have already received some nice interest at retail and believe that it will be the best brand at PEM America with a design team dedicated to differentiation to the marketplace,” said Keith Schneider, president of PEM America infant and juvenile division. “We are also very conscious of value and retail pricing which should put smiles on our customer base.”
We would love your feedback!
-
Vendors break into new category with lighting
Feb 1, 2008 -
ABC Preview
Sep 30, 2011
Featured Company
-
Wright Labels
Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more
