Cocalo, Levels of Discovery team up for furniture line
Staff -- Kids Today, 9/1/2007 12:00:00 AM
Cocalo, manufacturer and distributor of infant bedding and decorative accessory products under the brands Cocalo Baby, Baby Martex and OshKosh Baby, and Levels of Discovery, manufacturer of heirloom-quality juvenile furniture, announced a partnership bringing to market two new furniture collections.
The juvenile furniture pieces complement the Cocalo Baby best-selling Sugar Plum and Alphabet Soup nursery collections; they will debut at the ABC Kids Expo this month and will begin shipping in October.
The Sugar Plum collection includes a rocker, $119.95, revolving bookcase, $164.95 and toy box, $189.95 while Alphabet Soup includes a rocker, toy box and a table with four stools, $329.95.
"Parents will be very excited about the highly creative, well designed and very practical new products being offered from Levels of Discovery," said Renee Pepys Lowe, president and founder of Cocalo. "Sugar Plum and Alphabet Soup are two of our best-selling collections that include everything new parents need to create a perfect nursery, and now there are even more items to consider when decorating the complete nursery or playroom."
Levels of Discovery, known for adding lots of extras to its product, has delivered the same attention to detail with the new Cocalo Baby furniture collections. The Alphabet Soup rocker features a built-in "turn and learn" backrest with a rotating wheel that teaches little ones alphabet letters and names of animals. The Alphabet Soup toy box bench seat back design includes a dry erase board to help little ones practice writing and learning letters and numbers.
"Creating these products to complement the Cocalo Baby Sugar Plum and Alphabet Soup nursery collections came easy as they are such an inspiration with their stunning designs and upbeat colors," said Jeff Hutsell, founder of Levels of Discovery. "These two new fun and functional furniture collections make great additions to our current product offering."
The new collections will be sold through juvenile specialty retailers, furniture stores, department stores, online retailers and catalogs.
Alphabet Soup furniture is based on one of Cocalo's best-selling bedding collections.
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