Vertis launches money-saving postage program
-- Kids Today, 5/14/2008 12:28:00 PM
Vertis Communications, a provider of print advertising and direct marketing solutions, has launched Vertis Optimal Postage, a predictable and cost-effective mailing solution that provides marketers a guaranteed flat-rate postage and processing fee. This new service addresses rising postage rates across standard-class, letter-size mail, including handling and freight surcharges.
“Roughly 60% of our customers’ direct marketing budgets are spent on postage and freight costs. The now-yearly increases in postage rates have made shipping budgets too difficult to estimate and control. We set out to fix that problem,” said Ted LeBow, vice president of operations for Vertis Communications. “Vertis Optimal Postage demonstrates our dedication to saving our customers time and money by taking the guesswork out of their mail moving process with our own, industry-proven expertise.”
The Vertis Optimal Postage solution applies a cost/benefit analysis to a historical compilation of each customer’s mail plan and then provides a three-stage plan. The first involves data processing, including data clean up and postal pre-sort to organize and combine addresses, adhering to postal regulations and maximizing postal savings. Secondly, Vertis will use either physical sortation — a standard sorting of mail directly from the data file into a mail tray – or co-mingling, a mechanical process that combines multiple finished mail pieces from many sources to obtain a greater saturation of zip codes. Finally, Vertis performs a logistical planning process consisting of destination entry or moving the mail to bulk-mail center or sectional center facility entry points, which may include co-palletization — combining trays to like destinations.
While there are three distinct ways for Vertis’ customers to save postage, the basic principal is the same: the more work Vertis completes ahead of time for the United States Postal Service, the greater the savings passed on to customers. Recent cost/benefit analyses of Vertis’ Optimal Postage solution have resulted in an average of 7.1% postage rate reduction, per piece.
Vertis’ postal experts are liaisons with the USPS and are also members of the Postal Regulatory Board, ensuring Vertis is on the forefront of mail preparation techniques and technology in the industry.
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