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Toy Fair panel addresses social media

Event set for Monday, Feb. 15 during show

-- Kids Today, 1/29/2010 8:33:00 AM

NEW YORK – Smart companies know that if they want to market to moms today, a social media presence is essential. Blogs, Twitter and Facebook are ideal communication channels for toy manufacturers and retailers looking to target moms for holiday shopping.

At Toy Fair 2010, join leaders in social media and the companies that market to them for a timely panel presentation. Toy companies will discuss what they’ve done in social media and what they’ve learned from their experiences. Social media moms will discuss the issues they have with marketers and offer advice on how both groups can work together most effectively. Companies that want to reach moms in social media can learn how to do it right, directly from the experts, at a panel set for 11 a.m. Monday, Feb. 15 in booth 4822 on level 1 of the Javits Center. The event is free to Toy Fair attendees, and is hosted by The Creative Factor.

Speakers:

Barb Rentschler, chief marketing officer, K'NEX Brands
Dell Monson, senior director of marketing, Hidden City Games
Kimberly Coleman, blogger, Mom in the City
Melissa Chapman, blogger, Real Moms Guide, Kids in the City, NYC Moms, WCBS-TV
Stephanie Azzarone, president, Child's Play Communications and Blogger, Mom Market Trends, moderator

Topics include:

How to persuade moms to talk about your brand in social media
What bloggers love and hate about marketers -- and vice versa
How Twitter and Facebook fit into the mix
What some companies are doing right -- and others are doing very wrong
Current issues
How social media has been changing and what the future may bring

For more information, please contact Stephanie Azzarone, Child's Play Communications, 212-488-2060 x11, sa@childsplaypr.com.

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