Parents magazine, Manhattan Toy announce licensing partnership
Collection will debut at ABC Kids Expo in October 2010
-- Kids Today, 2/23/2010 7:48:00 AM
NEW YORK — Consumer magazine, Parents is teaming with Minneapolis-based, award-winning designer and manufacturer of toys, Manhattan Toy, to develop a line of contemporary products for children. The new Parents line of toys will debut at the ABC Kids Expo on Oct. 10, 2010.
The line will launch with a collection of developmental toys for preschoolers, designed to encourage musical interests, stimulate imaginations and inspire role play. The Parents line will feature Manhattan Toy’s signature dedication to innovative designs that blend high quality and whimsy in a way that offers children a rich array of visual and tactile stimulation and unlimited opportunities for creative exploration.
Additional preschool toys will be added to the Parents line in January 2011, with infant products added in July 2011. All of the toys will be available for sale at specialty toy and gift retailers.
“We are very excited to be working with Parents to design and produce a collection of toys that will please kids and moms alike,” said Mike Klein, president of Manhattan Toy. “We’ve long-admired the Parents brand, and share many of the same values which makes for a perfect partnership.”
Elise Contarsy, vice president of brand licensing for Meredith, the publisher of Parents, said, “At Parents, we’ve always believed that when the toy does less the child does more. We are thrilled to partner with Manhattan Toy because they are dedicated to the art of creative play and the science of craftsmanship.”
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