Former Powell execs heading CR International
Chromcraft Revington launches the new unit, Bill Benton named president
-- Kids Today, 9/17/2009 12:31:00 PM
WEST LAFAYETTE, Ind. – Chromcraft Revington has announced the launch of CR International, a wholly-owned subsidiary of the furniture manufacturer and importer, and named to its team former Powell Company executives.
Bill Benton is president, Sean Slack is executive vice president and Tom Liddell is senior vice president, sales and marketing of CR International. Most recently, they held similar positions for Powell Company.
“CR International brings a fresh perspective to our company but it isn’t the new kid on the block,” said Ron Butler, chairman and CEO of Chromcraft Revington, Inc.
“The talented individuals we have in place at our new subsidiary have spent their entire careers in the furniture industry and we are delighted to have them join us. They have significant strength in bringing new quality furnishings to the marketplace, especially in the youth and accent categories, and we anticipate that they will help us grow our sales,” he continued. “As some furniture companies have exited the industry due to the global recession, we believe that the market has reached a point where it desires fresh designs from a recognized provider. The response to our recently launched Southern Living line encourages us to expand into new product categories.”
CR International will be a sales oriented company and will focus on imported mid-priced furnishings with an emphasis on new product development.
“Sean, Tom and I are excited about adding our lifetime of industry experience to a company that is expanding its product lines into new categories that will work with their existing distribution system and dealer support network,” said Benton.
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