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Breiter joins Netto Collection

Jonathan Breitner joins Netto Collection to guide brand with his marketing experience.

-- Kids Today, 5/1/2008 12:00:00 AM

Industry veteran Jonathan Breiter has joined the Netto Collection as a partner and chief marketing officer responsible for guiding the brand through marketing, merchandising, licensing, promotions and strategic alliances.

Breiter spent the past 10 years with The Betesh Group where he grew its baby/juvenile businesses across multiple divisions. Prior to that, he worked in advertising with major consumer brands and founded his own business, which was eventually acquired by The Betesh Group.

“Jonathan Breiter is nothing less than a legend in our industry, and it is with great happiness that we welcome him to the NettoCollection,” said David Netto, principal.

“His experience and energy and our reputation for the highest quality and style will be a great thing for baby.”

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