What is the New Green?
The next big thing, the best idea, the new innovation, the better mouse trap has always been part of the human experience.
By Mark Lazar -- Kids Today, 4/1/2009 12:00:00 AM
The next big thing, the best idea, the new innovation, the better mouse trap has always been part of the human experience. The recent political campaign has called on green energy to create millions of new jobs so desperately needed to help rescue our failing economy.
Although the purpose of this column has always been to heighten our awareness to the advantages of being green, our president might have usurped my thunder and influence by bringing green to Main Street as part of the rescue package. He does have a bigger following than I do I suspect, and I welcome his help in bringing green awareness to Main Street, as he describes all of us regular folks out there.
So what is the “new green” for our industry? I believe it is the real green, the tried and true green that has always asked the question, “Is your customer being served?”
The new innovations will always come and often go, and now with the ever-increasing awareness of what effect the products we bring to market will have on the health and well being of our children, ourselves and our environment, those new ideas will hopefully be green!
With the new Consumer Product Safety Improvement Act, our industry has sent up yet another flag declaring to the ever-more aware consumer that safety is being addressed. So Main Street will start asking more questions. What answers will we give them, and will those answers show the accountability and understanding that Main Street is craving? With the economy in a tailspin and all that we thought was secure before in jeopardy — our 401Ks, profit sharing and IRAs, the housing meltdown and millions of jobs lost — Main Street is asking the question we should be asking, “Are we being served?”
Being green is demonstrated not only in the quality of products and services, but also in our relationship to each other. When we regain our respect for each other, our willingness to express compassion and regard for each other, then the marketplace will reflect those attitudes and we will all be served, and served well. We can make sure that green will include that attitude, as well it should.
Our accountability to each other is the greenest thing we can do. Let your customer service reflect that attitude as well as the products you manufacture and sell.
Here’s hoping this finds you Greening Up!
Respectfully yours,
The Green Guru,
Mark Lazar
Featured Company
-
Lectra Systems
Lectra is the world leader in integrated technology solutions that automate, streamline, and accelerate product design, development, and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and... more
Most Recent Resources
- Designing Your Brand’s Website for eCommerce
- Global Sourcing in 2010: Doing More With Less
- Comparing Four Options for Turning Web Site Traffic into...
- Complying With the Lacey Act: A Real-World Guide
- Design, Develop, Deliver: The Three D's to Digitally...
- Are You Prepared for the 2009 Holiday Season? A Branded...
