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Zocalo revamps Web site

Staff -- Kids Today, 6/29/2006 12:00:00 AM

San Francisco-based Zocalo launched its updated and improved Web site, zocalousa.com this month. It has separate sites for consumers and trade with increased resources and better navigation.
Consumers can easily navigate through Zocalo's product selection, including its youth line Z Generation, and find corporate information such as design philosophy, quality standards and biographies of the in-house design team and executive directors. The new site also features expanded product shots and group images, plus a media section with the company's press coverage. The company also is working on adding a retail locator for consumers. Zocalo dealers and sales representatives have access to trade-only areas via a user name and password with additional product information and availability reports.
"The new site is a reflection of our effort to make internal procedures more efficient for our dealers and sales team," said Marketing Director Danny Olivas. "The web is also one of the best vehicles to communicate our brand message to consumers."

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