K.I.D.S. names new board members
McLain, Miller and others tapped
-- Kids Today, 2/6/2009 8:58:00 AM
NEW YORK—Susan McLain, vice president and general manager of The Baby Einstein Co., has been named to the board of directors of Kids In Distressed Situations.
Joining her is Christina Miller, vice president of Cartoon Network Enterprises, the global branding and merchandising arm of Cartoon Network.
McLain took her position at The Baby Einstein Co. in March 2007. Building on her extensive history in Disney franchise management, she is currently responsible for managing strategy development, leadership and market growth, consumer communications and product expansion for the Baby Einstein business.
McLain was previously vice president of marketing North America for Buena Vista Worldwide Home Entertainment, overseeing BVWHE's animated product lines and Disney Channel business. This included new feature animation, Preschool, TV on DVD and Disney Video Premieres product management.
During her nine year enure at Disney, she was instrumental in the launch of some of themost successful Disney Video premiere releases of all time, including Lady & the Tramp II, Little Mermaid II, Cinderella II and The Lion King 1½, as well as championing the flourishing Disney Fairies and Little Einstein properties for BVWHE.
Her responsibilities also included overseeing North America product management and marketing services, developing consumer marketing strategies and programs, and providing strategic and creative guidance, for both new and existing Disney franchises, including the Baby Einstein DVD business.
McLain joined BVWHE in 1998 as a manager of brand marketing and product management, and through a series of promotions, was elevated to her current position at The Baby Einstein Co. Previously she held marketing positions at TBWA Chiat/Day, G2 Advertising, McCann Erickson and Gemstar Corp.
The second new K.I.D.S. board member, Christina Miller heads the development of Cartoon Network brands into relevant consumer products franchises, oversees the divisions licensing, retail and product strategies, and manages the U.S. consumer products team.
Miller joined CNE in 2005 and was responsible for the divisions first global, multi-property strategic partnership which brought the entire Cartoon Network portfolio of toys to market. She also launched CNE's first consumer products franchise Ben 10, overseeing the development of the property in all key categories. Also under her direction, CNE was named the licensing agent for action property Bakugan in February 2007, marking the division's first time managing a partner's property and further expanding its position in the licensing industry.
Prior to joining CNE, Miller served as senior vice president of brand licensing for HIT Entertainment and was responsible for brand strategy and licensing for classic preschool brands including Thomas & Friends, Barney, the Wiggles and Bob the Builder.
Also joining the K.I.D.S. board is Jonathan Korngold, managing director at General Atlantic's global Healthcare sector. He has extensive experience with technology-enabled services companies and has specific expertise in working with business process outsourcing, transaction processing, government services, financial services and healthcare-related businesses.
Chris DeMoulin, executive vice president of Advanstar and president of MAGIC, was also recently added to the board of directors.
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