Natura World welcomes Daniel Baker, Orin Bagley
New executives join company from recently-acquired NexGel
-- Kids Today, 9/12/2009 8:53:00 AM
CAMBRIDGE, Ontario – Natura World has appointed Daniel Baker to the newly-created position of vice president sales – Western U.S. And Orin Bagley joined the company as key account manager in the same region.
Baker’s successful career and background in bedding and sales managements makes him the ideal candidate for this position. Most recently, he served as vice president – general manager for NexGel, which was recently acquired by Natura World. His extensive background, including leadership positions within Simmons and Spring Air, will be an asset as he grows Natura’s sales in the western accounts. He will report to Scott Miller, senior vice president, U.S sales.
Bagley comes to Natura from his most recent position as national sales director for NexGel and will draw on his experience from his previous position at Spring Air, where he managed the RC Willey account. He will report to Baker.
“Orin and Daniel bring a wealth of experience and are perfect candidates to help promote our new acquisition, NexGel, as well as Natura’s full line of green, natural and organic mattresses and bedding,” said Ralph Rossdeutscher, Natura World president. “Their passion for being innovators in the mattress industry will be key to our continued growth through the remainder of 2009 and into 2010.”
Baker, Bagley, Miller and Rossdeutscher will be at the Natura World showroom at the Las Vegas Market, Sept. 14-17, 2009.
Natura World is hosting a Tweet Up Event on September 15 beginning at 4 p.m. in its showroom.
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