Young America slashes price of cribs
Permanent price change offers value
-- Kids Today, 4/27/2009 9:17:00 AM
AT THE MARKET — Bedroom furniture manufacturer, Young America by Stanley, has significantly reduced the price of its best-selling product category in the infant line – Built to Grow cribs.
Young America has begun offering its cribs for 20% below the previous price.
According to Glenn Prillaman, Stanley Furniture Company’s executive vice president of sales and marketing, this new and permanent pricing change in the infant category is designed to offer even more value to those who choose to invest in Young America – at the retail and the consumer levels.
“It’s time we took any and all of the guesswork out of buying Young America,” said Prillaman. “We offer the highest level of quality, safety, versatility and speed to market in the industry. And now there is no price premium for investing in the best.”
“Built to Grow” perfectly describes Young America’s position in the infant and youth furniture business. Designing sleep, storage, study and accent pieces that appeal to all ages, Young America provides consumers with the ability to adapt their furniture throughout a child’s life stages. Within the Built to Grow system, an infant’s crib transitions into five different bed options, changing stations become dressers with mirrors and storage pieces double as study areas.
Young America announced the pricing change with an e-blast to all retailers carrying the brand.
“We wanted our retailers to be completely in the know about the new pricing structure before they arrived at (the High Point) Market this weekend,” said Kevin Walker, vice president and product manager for Young America. “In light of the current economic climate, there has never been a better time for our retailers to renew their commitment in Young America to their customers.”
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