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JPMA sponsors Baby Safety Month

-- Kids Today, 9/3/2008 9:17:00 AM

September is Baby Safety Month, sponsored annually by the Juvenile Products Manufacturers Association. Now celebrating its 25th anniversary, this month-long education campaign exists to increase consumer awareness of safety issues surrounding the safe use and selection of juvenile products. This September, JPMA is helping educate parents and caregivers on the safe selection and use of child restraint seats by providing valuable information for keeping baby safe in the car.

 An important responsibility begins with selecting a child car seat and using it properly from the moment you bring the baby home to every car ride after that. All 50 states have laws that require the use of a car seat. All car seats manufactured today must be designed to meet stringent safety standards set by the Federal government. In fact, child restraints sold in the United States are required to satisfy the rigorous performance standards established by the National Highway Traffic Safety Administration , and are certified by their manufacturers as compliant before they can be offered for sale.

 JPMA is proud to support National Seat Check Saturday (September 20, 2008) as the kick off event to National Child Passenger Safety Week (September 21-27, 2008).  These NHTSA sponsored events remind parents and those who care for young children to use a child safety seat in the rear of their vehicles, and to restrain children properly in accordance with size, weight, and age.  To locate an inspection station visit NHTSA's Child Safety Seat Inspection Station Locator

“With more options available than ever before, there is quite a bit to consider when choosing a car seat best suited for you, your baby and your vehicle,” said Tony DeSimone, JPMA Chairman.  “This year's Baby Safety Month campaign provides insight into selecting and using the right car seat to make every car ride with your little one enjoyable.” 

Baby Safety Month started in 1983 when JPMA initiated “Expectant Mother’s Day.”  In 1986, it was extended to a week long celebration, until 1991, when JPMA sponsored the first “Baby Safety Awareness Month.”  Since then, every September has been designated as Baby Safety Month.

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