Bookspan Recalls Discovery Bunny Books Due to Choking Hazard
Name of Product: Discovery Bunny Books
-- Kids Today, 5/17/2007 12:00:00 AM
The following product safety recall was voluntarily conducted by the firm in cooperation with the CPSC. Consumers should stop using the product immediately unless otherwise instructed.
Name of Product: Discovery Bunny Books
Units: About 16,000
Distributor: Bookspan, of Garden City, N.Y.
Importer: SoftPlay Inc., of Chicago, Ill.
Manufacturer: Animal Magic Ltd., of Hong Kong
Hazard: The seam on the bunny’s left hind leg can open exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children.
Incidents/Injuries: Bookspan has received one report of a 4-month-old infant who began to choke on the plastic squeaker. The parent noticed the infant beginning to choke and cleared the squeaker from his throat.
Description: This recall involves Discovery Bunny yellow cloth books. The mid-section of the yellow and white plush stuffed bunny opens to a six-page cloth book. The plush bunny has black & white checkered ears and feet. The “SoftPlay” logo is printed on a tag sewn into the bunny toy.
Sold through: Bookspan mail-order catalogues and www.bookspan.com (to book club members only) from February 2006 through March 2007 for about $8 and $16.
Manufactured in: China
Remedy: Consumers should immediately take the recalled bunny books from children and either discard it or return it to Bookspan. Consumers will receive a full credit on their book club account. Bookspan has directly notified purchasers of the product recall by mail.
Consumer Contact: For additional information, call Bookspan at (888) 793-6514 between 8 a.m. and 8 p.m. ET Monday through Friday or visit the firm’s Web site at www.bookspan.com
Media Contact: Paula Batson, at (212) 930-4531 or paula.batson@bmgch.com
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