Century Industries introducing 'avant-garde' juvenile collection
By Tanya K. Merritte -- Kids Today, 3/1/2005 12:00:00 AM
Montreal —
Century Industries is introducing a new collection of kids lamps that features a more sophisticated look.
Century's Iven Levine said the company wanted to take its youth line in a new direction. "The lamps are very avant-garde," he said. "We're doing different shapes and using vibrant colors."
The lamps feature shades and geometric-shaped bases that are interchangeable. Levine said the lamps will be available in several bold colors. Customers can send in a color swatch, and the Montreal-based Century will try to match it, he said.
The lamps are expected to launch at retail by April, and retail prices will be between $30 and $99.
Levine said Century plans to also keeps its current youth lamp line, which features more traditional looks and retails at slightly lower price points in the $30 to $79 range. Levine said that line has been very successful, but the company wanted to try a different look.
"We want to get our name out," he said. "We can do things that no one else can."
Century Industries' new youth collection has tween and teen appeal.
We would love your feedback!
-
A potpourri of product
Sep 15, 2005 -
More youth furniture built to last years
Oct 21, 2005 -
Classics, trends mix at High Point show
Apr 15, 2005
Featured Company
-
Wright Labels
Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more
