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Baby's Dream survives second fire

By Lisa Casinger -- Kids Today, 2/1/2007 12:00:00 AM

Columbus, Ga.-based Baby's Dream Furniture suffered a second fire in its Chilean factory during the weekend of January 21. The factory was the scene of a similar incident in October; there were no injuries in either fire since they happened after hours. The factory is primarily a paint and finishing plant that worked on Baby's Dream components.

Baby's Dream is working to recover from the situation as quickly as possible.

"Our focus is on getting products to our Baby's Dream retailers," said Ross Felfeli, CEO and president of Baby's Dream. "All Baby's Dream retailers have been contacted and should know that they are our top interest during this situation."

Baby's Dream's Buena Vista, Ga., plant will now become the main hub for all finishing needs. The plan is to ship all components to this location, finish goods there and resume normal production. Operations and manpower are immediately being increased to accommodate the demand.

Kelly Kuch, marketing executive for the company, said that Baby's Dream is working with surrounding factories and though it does still have some ties to Chile, it is looking to broaden its manufacturing base.

Baby's Dream's plans for product introductions will continue as scheduled since these products are being manufactured in other countries. Retailers can expect to see previews within the next few months.

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