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Crown Crafts licenses Pampers for bedding, other infant goods

-- Kids Today, 10/29/2009 8:03:00 AM

GONZALES, La. – Crown Crafts has licensed the Pampers brand name from Procter & Gamble for a line that will include infant bedding, blankets, bibs, bath goods and slings.

The producer of infant and toddler products expects to begin shipping the Pampers line in spring 2010.

"More and more, Pampers is evolving from a diaper brand to a true parenting company with products, resources and services to help parents care for the happy, healthy development of their children," said Patrick Kraus, marketing director, North America Pampers.

Pampers disposable diapers were introduced by Procter & Gamble in 1961. Today, the company operates Pampers Village, a Web site offering advice and community interaction for expectant parents as well as those raising infants and toddlers.

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