Young America promotion will compensate retail sales associates
Incentives include cash, 'The Great Smoky Mountain Experience'
-- Kids Today, 12/7/2009 9:30:00 AM
Young America, Stanley Furniture’s brand of infant and youth furniture, has announced the introduction of a three-month sales promotion designed to support the new Young America.
Last week, the company sent an e-blast to all qualified Young America retailers outlining the details of the Winter Retail Sales Associate Appreciation Event. “Ideally, each retailer will output and distribute the e-blast to his/her sales associates as a bulletin board flyer,” said Kevin Bowman, VP of sales for Stanley Furniture. “This flyer is designed to encourage sales associates to take our new Young America proficiency test and earn $5 for every $200 item they sell.”
According to Bowman, the company has launched an online resource via www.yamadeinusa.com, which is dedicated to the promotion and education of retailers about the changes in the product line. Each eligible retail sales associate is encouraged to visit the site and register for the promotional event by passing a quiz that tests his/her knowledge of the new Young America. Once registered, the sales associate can re-enter the site, easily register their eligible orders electronically, and receive monthly payments from the company as the orders ship.
In addition to a monthly payout for the sale of eligible items, qualified retail sales associates are entered into a drawing to win one of three grand prize trips, what Stanley is calling “The Great Smoky Mountain Experience.” Each of these grand prizes includes a trip to the Young America facility in Robbinsville, N.C., and a stay at the Snowbird Lodge – a combined $2,500 value.
“The goal is to help educate and encourage the driving force behind the new Young America,” said Glenn Prillaman, President and COO of Stanley Furniture Company. “From a sales standpoint, once the retail sales associate becomes comfortable with a particular product or service, the fear factor goes away. We want all retail sales associates to develop that level of comfort with Young America. And, based on the advice of some of our key retailers, we feel that incentives can’t hurt at all in this economic climate.”
Young America’s Winter Retail Sales Associate Appreciation Event will run through Feb. 28, 2010.
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