Kids raingear to feature DC Comics' Super Heroes, Scooby-Doo
Warner Bros. Consumer Products’ DC Comics has entered into a partnership with Washington Shoe Company for line
-- Kids Today, 7/2/2009 7:06:00 AM
BURBANK, Calif. – Warner Bros. Consumer Products’ DC Comics has entered into a partnership with Washington Shoe Company to launch a new collection of rainwear for kids and juniors under Washington Shoe Company’s Western Chief and Chooka brand names. The upcoming product lines will feature beloved Warner Bros.’ characters Scooby-Doo and DC Super Heroes, including Batman, Superman, Supergirl and Wonder Woman, among others.
The initial product rollout highlights the caped crusader himself, with Batman-inspired kids rainwear that merges action and functionality to transform any child into the ultimate hero. The all-new rainwear incorporates a number of Batman’s classic gadgets and combines rain jackets and special Batman boots in order to recreate the legendary Batsuit. The line features glow-in-the-dark logos, perfect for action-adventure role-play.
“Washington Shoe Company is an industry leader and the perfect partner for such a fun collaboration,” said Karen McTier, executive vice president of domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “Furthermore, the DC Comics Super Heroes and Scooby-Doo are iconic characters that are beloved by kids all over the world and lend themselves perfectly to their own line of active rainwear.”
Rob Moehring, president of Washington Shoe Company, said, “We are confident that the DC Comics license will take the rainwear industry by storm. These beloved characters have been in our homes since I was young. Our products inspire children to believe they are the heroes themselves.”
Prices for the collection will range from $15 to $50 and will include rain boots, rain jackets and umbrellas. The rainwear collection will be available beginning October 2009 at specialty stores and fine department stores nationwide, including Nordstrom.
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