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Aussino gives nod to tweens

Staff -- Kids Today, 10/11/2005 12:00:00 AM

NEW YORK — Aussino USA made a splash in tween bedding at the August textile Mini-Market with 20 to 25 looks for boys and girls in its new Inspire collection.

The company spotlighted the tween/juvenile area with three beds mid-showroom surrounded by other youthful designs as opposed to featuring juvenile in the rear, where it previously was housed. Six to eight new styles of embroidered towels and bath rugs also coordinate with some of the tween looks.

"We've had a lot of customers interested in this area — particularly tweener bedding — who've wanted to see what we have. This is why we are trying to draw more attention to our extensive product line from China and Australia," said Stephen Lewis, president of Aussino USA. "We're growing our tweener business rather rapidly and will be placing more emphasis on it from this point forward."

Aussino will also begin showing print comforters for spring that have a clean, sheet-inspired look. Six to eight are currently available, many of which may appeal to tweens.

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