SwaddleDesigns partners with Giggle for exclusive infant products
Merchandise will be available only in Giggle's 10 stores
-- Kids Today, 7/27/2009 12:04:00 PM
SEATTLE – Layette accessories producer, SwaddleDesigns has partnered with juvenile retailer Giggle to release co-branded products.
Giggle exclusives by SwaddleDesigns include the Ultimate Receiving Blanket, Baby Burpies, and a Certified Organic Cotton Ultimate Receiving Blanket.
“Our exclusive line of Ultimate Swaddle Blankets and Baby Burpies reflect our giggle commitment to bringing great value, smarter, healthy – and still stylish products to the new- parent market,” said Ali Wing, Giggle CEO and founder. “Swaddle blankets and burp cloths, essential ‘utility infielders’ of any nursery, are simply one of those must-have categories that every new parent wants, needs and gets very excited about finding the one that fits them ‘just right.’ Because ‘just right’ means as much to us as it does our customers, we knew picking the right partner to debut this program was key.”
Giggle chose SwaddleDesigns after careful review.
“We selected SwaddleDesigns thanks to their premium USA cotton, a hard-earned track record for delivering great quality and willingness to work with us to fuse simple, clean giggle designs with a sophisticated color palette,” said Wing. “Now with three color ways – including gray, my favorite – and available in conventional and organic cotton, we’re excited to share our collection with our giggle customers!”
Lynette Damir, SwaddleDesigns CEO and Founder, said, “Giggle is a leader in juvenile retail with a clear understanding of what new parents want and need. It is truly an honor to be selected by the Giggle team to develop exclusive styles. We are delighted to collaborate with giggle on this exciting project – our first co-branded product with a major retailer.”
SwaddleDesigns was founded in 2003, when Damir designed the award-winning Ultimate Receiving Blanket, which includes a how-to-swaddle illustration called the 123 Swaddle tag sewn to the edge of the blanket.
Giggle is a one-stop source for new parents, offering furniture, gear, clothing, toys, bedding, baby care, and more. The retailer has 10 stores in California, New York, Connecticut, Maryland and Illinois.
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